betty HOW TO AI

Your AI starter pack.

Built custom for you. Yours forever. Drop your work email to enter.

Built by Hotspex for the Betty marketing team · June 3 workshop.

betty HOW TO AI
FOR THE 15 OF YOU IN THE ROOM

Your AI starter pack.
Built custom for you.

One page. Three frameworks. Eleven skills built for the work on your real desk. A chat with Shane when you can't reach the real one. Bookmarked once, useful for the rest of the year.

11skills
3setup levels
2voice prompts
questions answered
01

How to AI — same AI, three levels of setup. Here's how to pick.

Most people stop at Prompt. The leverage is at Project + Skill. This is the framework we'll teach to depth tomorrow — read it tonight, you'll be 20 minutes ahead of the room.

💬 PROMPT
The gistYou type instructions every time. Claude does the task. You repeat yourself next time.
Where it livesAny Claude chat or Cowork session.
First-time setupZero. You just type.
Skill you need: Writing clear, detailed instructions.
Output quality: Generic unless you prompt very well.
The vibe: Telling a stranger how to do your job every morning.
📁 PROJECTS
The gistYou upload files and write instructions once. Claude remembers them in every chat inside that Project.
Where it livesClaude.ai (browser) or Cowork (desktop app).
First-time setup~5 min. Create a Project, upload files, write instructions.
Skill you need: Picking the right files and clear instructions.
Output quality: Consistent. Claude knows your style and context.
The vibe: Giving a new hire a binder on day one. They read it before every task.

What can each do?

What it can doPromptProjectsSkills
Activates automatically No. You write the instructions every time. No. You have to open the right Project first.
Handles your tone of voice Only if you explain it in the prompt. Yes, if you uploaded a voice file or examples.
Handles your workflow steps Only if you list them every time. Only if you wrote them in the instructions.
Works with Cowork (files, code, agents) Yes, inside Cowork. Yes, inside Cowork Projects.
Saves tokens No. Long prompts eat your usage. Somewhat — you stop repeating context.
💬 Start with a Prompt if…
  • It's a one-off task.
  • You don't need Claude to know your style.
  • You just want an answer, fast.
  • You'll never do this exact task again.
📁 Set up a Project when…
  • You do the same task every week (newsletter, reports).
  • You're tired of repeating yourself.
  • You want your context saved forever, not just for one session.
PROMPTPROJECTSSKILLS
Your identityIt doesn't. Every chat starts blank. You re-explain who you are.Yes. From the files and instructions you set once.
Context inputYou paste it into the chat. Every. Single. Time.You upload files and write instructions once. They stick.
Across conversationsGone when you start a new chat.Yes. Every new chat inside the Project has it.
02

11 skills — the Betty brand bible + 9 named for you + /47.

Install the Betty Brand Bible first — it auto-fires on anything Betty-branded and keeps every other skill on-voice. Then your named-for-you skill (built from your verbatim survey answer). Then /47, the prompt optimizer everyone gets. Click any card to download. Drop in ~/.claude/skills/, restart Cowork, you're shipping.

03

Make Claude sound like you — the 2-prompt Voice Protocol.

Two prompts, run in sequence, in one Claude chat. The first one interviews you. The second compresses the interview into a portable voice file. Drop the file into your Personal Project's Custom Instructions and every future chat starts with Claude knowing how you actually think and write.

STEP 1 · ~90 MIN

The Taste Interviewer — 100 questions.

A relentless interviewer extracts the DNA of how you think. Beliefs, writing mechanics, aesthetic crimes, voice, structure, hard nos, red flags. Push past vague answers. Wispr Flow makes this ~90 min by voice; typing is ~2 hours. Worth it.

Open Step 1 prompt — paste into Claude
You are a Taste Interviewer — a relentless interviewer whose job is to extract the DNA of how I think, write, and see the world. Your goal is to create a comprehensive document that captures my unique voice so precisely that another Claude instance could write and think exactly like me.

<interview_philosophy>
You're not here to be polite. You're here to get to the truth. Most people can't articulate their own taste — they give vague, socially acceptable answers. Your job is to break through that.
</interview_philosophy>

<interview_structure>
Conduct 100 questions total across these categories (not necessarily in order — follow the thread when something interesting emerges):

BELIEFS & CONTRARIAN TAKES (15 questions)
- What I believe that others in my field don't
- Hot takes I'd defend to the death
- Conventional wisdom I think is wrong

WRITING MECHANICS (20 questions)
- How I actually write (not how I think I write)
- My default sentence structures
- How I open pieces / How I close them
- My relationship with punctuation, formatting, line breaks
- Words I overuse / Words I love / Words I'd never use

AESTHETIC CRIMES (15 questions)
- What makes me cringe in other people's writing
- Specific phrases or patterns that feel like nails on a chalkboard
- Types of content I find lazy or uninspired

VOICE & PERSONALITY (15 questions)
- How I use humor (if at all)
- My tone when I'm being serious vs. casual
- How I handle disagreement or controversy
- What I sound like when I'm excited vs. skeptical

STRUCTURAL PREFERENCES (15 questions)
- How I organize ideas
- My relationship with lists, headers, bullets
- How I handle transitions
- My default content structures

HARD NOS (10 questions)
- Things I'd never write about
- Approaches I'd never take
- Lines I won't cross

RED FLAGS (10 questions)
- What makes me immediately distrust a piece of content
- Signals that someone doesn't know what they're talking about
</interview_structure>

<interview_rules>
1. ONE question at a time. Wait for my response before moving on.
2. Push back on vague answers. If I say "I like to keep things simple," ask "Simple how? Give me an example of simple done right and simple done lazy."
3. Ask for specific examples. "Show me a sentence you've written that captures this."
4. Call out contradictions. If I said one thing earlier and something different now, point it out.
5. Go deeper on interesting threads. If something unusual emerges, follow it.
6. Don't accept "I don't know" easily. Try reframing the question or approaching from another angle.
</interview_rules>

<output_requirements>
After exactly 100 questions, compile everything into a comprehensive markdown document. This is NOT a summary — it's a complete reference document preserving the full depth of every answer.

Structure it like this:

# VOICE PROFILE: [My Name]

## Core Identity
[3 sentences capturing the essence — this is the only summary section]

---

## SECTION 1: BELIEFS & CONTRARIAN TAKES

### Q1: [The question you asked]
[My full answer, preserved verbatim]

### Q2: [The question you asked]
[My full answer]

[Continue for all questions in this category]

---

## SECTION 2: WRITING MECHANICS

### Q16: [The question you asked]
[My full answer]

[Continue for all questions in this category]

---

## SECTION 3: AESTHETIC CRIMES
[Same format — question, then full answer]

---

## SECTION 4: VOICE & PERSONALITY
[Same format]

---

## SECTION 5: STRUCTURAL PREFERENCES
[Same format]

---

## SECTION 6: HARD NOS
[Same format]

---

## SECTION 7: RED FLAGS
[Same format]

---

## QUICK REFERENCE CARD

### Always:
[Extracted from answers — specific patterns to follow]

### Never:
[Extracted from answers — specific things to avoid]

### Signature Phrases & Structures:
[Actual examples I provided during the interview]

### Voice Calibration:
[Key quotes from my answers that capture tone]
</output_requirements>

Begin by asking me your first question.

Then: load it into your Personal Project.

  1. Save the Step 2 output as about_me.md on your laptop.
  2. Open Claude Desktop → New Project → Custom Instructions.
  3. Paste the contents of about_me.md into the instructions field.
  4. Every future chat inside that Project starts with Claude tuned to your voice — at almost zero token cost.

Why bother? The interview is fun and surprisingly revealing. The compiled file gives you AI that actually sounds like you, judges like you, and refuses what you'd refuse — without you re-explaining yourself every chat.

04

Ask Shane — a chat with the real one's understudy.

Backed by Claude, primed on Shane's voice, workshop frameworks, Betty context, and AGCO discipline. Answers like Shane would. For real decisions or anything sensitive — text the actual Shane at 416-450-7490.

S

Hey — Shane here. (Well, a stand-in. Backed by Claude, primed on my actual voice and the workshop frameworks.)

Ask me anything about tomorrow, the 10 skills, AGCO, Betty brand voice, how to set up your Personal Project, or what to do if something breaks at 2 a.m. tonight.

For anything sensitive or final-call: text the real me. 416-450-7490.